The personal touch. Recommendations. Using your web behaviour to craft a personally tailored experience, resulting in happy customers spending more time and hopefully more money on your website.
And then this is what happened when I logged into the Hilton Honors website, in theory to book a hotel room:
I blame Twitter. After being sent a link to an intriguing product in the depths of Amazon, I got sucked into a world of bizarro goods and their reviews.
Check out ten of the best with a taster of their reviews. And make sure you’ve got nothing planned for the next hour or so.
Who blinks first. Or rather types. Something. Anything. The bigger the document, the blanker the page. A sea of white pixels taunting me with their emptiness and the urgency of the document whose deadline is approaching or more likely just past.
Believe everything you read?
It’s been one of those days, in fact one of those weeks. Knee-deep
in unexpected documents that demand total concentration. Six pages of
contract terms and conditions. Anyone? No, I thought not. Much to do
before the fun stuff.
And whilst we’re at it, add a spot of
post-swine-flu cough (OK, OK, a chest cold) that’s slowly moving your
lungs from their rightful place to the open atmosphere, much to the
disgust of your colleagues. I’m a joy to be around, no, honestly.
Inspired by Peter Hill, writer of pithy, witty and altogether-too-clever headlines, who is too lazy to update his own blog, s
"Why Don’t You Just Switch Off Your Television Set And Go Out And Do Something Less Boring Instead?"
I spend all day glued to a laptop, much of it browser-based. Not many advertisers manage to cut through the clutter with an ad that grabs the eye, holds the attention and gets the message across. And how rare is that?
I store special hatred for those annoying rich media ads. You know the ones, an accidental scroll of the mouse across their annoying hot spots and they expand over the content you originally wanted to see. If they have an X to close the ad, it’s near-impossible to see or is so small you the steady hand of brain surgeon to close the damn thing.
Whilst on a Friday afternoon diversion sent to me by a friend who knows I have the attention span of a….ooo, look a shiny piece of paper…
My gaze drifted towards this banner advert for Times Online’s Good University Guide – and there’s an expression that you don’t hear often:
Remind you of anything? Ah yes…