Oh yeah, you’re a super-clever, behaviourally targeted leading e-commerce website, but basically you’re calling me a fat geek. To my face. Nice.
Check out the homepage below, which greeted me when I cruised past the Amazon website the other day. O’Reilly books, donut maker and a chocolate fountain.
And what’s worse is the suggestions are based on a book I bought for the office, and a gift for my sister. Honest.
It’s a sad day when you’re getting slagged off by an algorithm. Perhaps I do need to get out more. And maybe I should take in a bit more literary culture. Damn it, maybe the targeting is right.
About Sam Michel
Inquisitive. Hopeful. Jovial. Cantankerous. Digital marketer. Event organiser. Long-time fan of tech, collaboration and innovation. Exploring digital, social, business, technology, society, psychology & startups. Founder Chinwag, Digital Mission, Pitch NYC, ChinwagPsych. Former Exec Dir, Social Media Week London. More short stuff @toodlepip on Twitter.
