behavioural

When Behavioural Targeting Needs an ASBO

by Sam Michel · in Half-baked, advertising, behavioural, klm, re-targeting

ASBO? That’s Anti-Social Behaviour Order for non-British readers. This blog post could be called “what happens when behavioural targeting goes wrong” or “hunted by the remarketer”. The upshot? KLM is stalking me. Here’s what… [read more]