Google Pollution and Homemade Pizza Dough

Panasonic SD-206 Automatic BreadmakerTrying to find instruction manuals online is a pain. I blame Google. Or more specifically, the SEOers who are working the search engine algorithms for the online retailers.

It’s happened to me a couple of times recently when I’ve been trying to find out how to use relatively ancient electrical items. Most recently, I was attempting the ‘healthy option’ of making pizza at home, rather than popping in to the local Domino’s.

Panasonic SD-206 Automatic Breadmaker Manual Cover The bread machine (Panasonic Automatic Breadmaker SD-206, in case you’re wondering) produces a rather splendid dough in about 45 mins, although go easy on the water. The recipes provided tend to make the dough a little too stick, using slightly less water does the trick, about 15ml, usually.

It’s not that often that I get a chance to use the web in a way that say, my mum, would use it but this is a great example of when Google’s just isn’t helpful. Try searching for panasonic SD-206 bread maker manual. It actually works better with fewer keywords, try panasonic SD-206 manual instead. She’d definitely give up. Even the links that look like they might be helpful are pleas from other users for the manual, sites charging for downloads or non-English versions.

You’ll be glad to hear (or perhaps by this stage, you couldn’t care less) that I found the manual on Panasonic’s website. I downloaded the nice shiny PDF to find some of the ropiest scans I’ve come across. Very funny. Still, at least I got my pizza dough.

Lessons learnt:

  1. Google is a highly polluted beast if you’re searching for something that’s heavily SEO’ed
  2. Panasonic are ripe for some SEO – get in there agencies
  3. Home-made pizza really does knock the spots off most take-aways

And if someone is looking for the manual for a Panasonic SD-206 Automatic Breadmaker, I’ve stuck a copy here. Although the scans are fairly rubbish, it’s readable when printed. Happy baking!

Also published on Medium.


Inquisitive. Hopeful. Jovial. Cantankerous. Digital marketer. Event organiser. Long-time fan of tech, collaboration and innovation. Exploring digital, social, business, technology, society, psychology & startups. Founder Chinwag, Digital Mission, Pitch NYC, ChinwagPsych. Former Exec Dir, Social Media Week London. More short stuff @toodlepip on Twitter.

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