Swearing. Big & Clever. Part 2

Following on from a previous post about swearing, I couldn’t help but add this to the blog after being sent it by friends who are avid watchers of American TV. As a reminder, this all started with US talk show host, Jimmy Kimmel, started a long-running gag about Matt Damon at the end of his shows.

He’d regularly sign off with, "apologies to Matt Damon", we ran out of time. He even put together a spoof trailer for Damon’s film, The Bourne Supremacy, featuring one of the Kimmel show’s regular comedy characters. When Damon finally appeared on the show, they ended the show abruptly, once again needling Damon by telling him they were out of time, prompting a proper full-on rant from Damon – staged, but believable. He’s a better actor than you’d think.

The culmination of this was a video recorded by Kimmel’s girlfriend, comedian Sarah Silverman featuring the much maligned Matt Damon, "I’m fucking Matt Damon". It was intended as a piss-take to be played on Kimmel’s birthday. And was very funny.

So, Kimmel takes his time putting his revenge together and it’s a corker. Naturally, there’s only one way to handle this. Out parody the parody, and what better way to do it than with Matt Damon’s movie-twin, Ben Affleck. For your delectation, Jimmy Kimmel, Ben Affleck and a host of Hollywood celebs with the soon-to-be-hit, honest, "I’m fucking Ben Affleck"


and for good measure, the spoof trailer for The Bourne Supremacy is worth a watch…

and if you’re having doubts over a) whether Matt Damon can act or b) how gullible some American audiences are, check out Damon doing his nut about being cut off again and check out the (2,000+) comments.



Inquisitive. Hopeful. Jovial. Cantankerous. Digital marketer. Event organiser. Long-time fan of tech, collaboration and innovation. Exploring digital, social, business, technology, society, psychology & startups. Founder Chinwag, Digital Mission, Pitch NYC, ChinwagPsych. Former Exec Dir, Social Media Week London. More short stuff @toodlepip on Twitter.

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