The personal touch. Recommendations. Using your web behaviour to craft a personally tailored experience, resulting in happy customers spending more time and hopefully more money on your website.
And then this is what happened when I logged into the Hilton Honors website, in theory to book a hotel room:
toodlepip is Sam Michel‘s personal blog covering digital, social, business, technology, society, psychology, startups & scaleups. Sometimes BBQ, food stuff, geekery and other miscellany.