Null Customer Service

The personal touch. Recommendations. Using your web behaviour to craft a personally tailored experience, resulting in happy customers spending more time and hopefully more money on your website.

And then this is what happened when I logged into the Hilton Honors website, in theory to book a hotel room:

Welcome null - Hilton Honors website

Welcome to the Hilton, Mr Null, does have a certain ring to it. But if I’m going to pretend to be a celebrity and check-in under a false name, I’d like to think, even jet-lagged up to my eyeballs, I’d come up with something more imaginitive.

On the other hand, maybe they’ve got me sussed.

Also published on Medium.


Inquisitive. Hopeful. Jovial. Cantankerous. Digital marketer. Event organiser. Long-time fan of tech, collaboration and innovation. Exploring digital, social, business, technology, society, psychology & startups. Founder Chinwag, Digital Mission, Pitch NYC, ChinwagPsych. Former Exec Dir, Social Media Week London. More short stuff @toodlepip on Twitter.

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