I spend all day glued to a laptop, much of it browser-based. Not many advertisers manage to cut through the clutter with an ad that grabs the eye, holds the attention and gets the message across. And how rare is that?
I store special hatred for those annoying rich media ads. You know the ones, an accidental scroll of the mouse across their annoying hot spots and they expand over the content you originally wanted to see. If they have an X to close the ad, it’s near-impossible to see or is so small you the steady hand of brain surgeon to close the damn thing.
[Warning: For those not of a technical bent, what follows will be as dull as the dullest, tepid dishwater you can imagine, so probably better to venture to something more interesting.]
If you’re not familiar with the annual mass geekery that is South by South West Interactive or SXSWi to its friends, you may be more familiar its big brother, the huge music festival which takes over Austin, Texas.
As I was writing the post about phrases from baseball becoming a part of everyday office jargon, a Sunday evening TV stalwart flashed back into memory. The master of corporate gibberish was Gus Hedges from Channel 4’s Drop the Dead Donkey.
After a hefty amount of procrastination this Sunday, who knew washing up could be such an engaging pastime, I got down to some heavy-duty email inbox clearance.
Ever since I came back from Thinking Digital complete with copious quantities of notes, I’ve been meaning to write up some of the great sessions at the conference. One day – probably – I’ll actually find some time to do it.
This afternoon one of those sessions sprung to mind. Steve Clayton, of Geek in Disguise and Blue Monster fame demo’ed some of the latest and greatest new software gadgets freshly minted from MSs’ labs. Amongst these was a rather natty, and free, stitching application.
This video has been doing the rounds of Twitter, Digg and no doubt dozens of other social network-type tools. Having the dubious privilege of being one of the geekier people in the Chinwag office means what you see below sometimes hs a frightening similarity to my days.
Laydeez and Gentlemen. The website is down…