The personal touch. Recommendations. Using your web behaviour to craft a personally tailored experience, resulting in happy customers spending more time and hopefully more money on your website.
And then this is what happened when I logged into the Hilton Honors website, in theory to book a hotel room:
Impatient? Skip the pre-amble and go straight to the solution.
I blame Twitter. After being sent a link to an intriguing product in the depths of Amazon, I got sucked into a world of bizarro goods and their reviews.
Check out ten of the best with a taster of their reviews. And make sure you’ve got nothing planned for the next hour or so.
Who blinks first. Or rather types. Something. Anything. The bigger the document, the blanker the page. A sea of white pixels taunting me with their emptiness and the urgency of the document whose deadline is approaching or more likely just past.
Believe everything you read?
It’s been one of those days, in fact one of those weeks. Knee-deep
in unexpected documents that demand total concentration. Six pages of
contract terms and conditions. Anyone? No, I thought not. Much to do
before the fun stuff.
And whilst we’re at it, add a spot of
post-swine-flu cough (OK, OK, a chest cold) that’s slowly moving your
lungs from their rightful place to the open atmosphere, much to the
disgust of your colleagues. I’m a joy to be around, no, honestly.
toodlepip is Sam Michel‘s personal blog covering digital, social, business, technology, society, psychology, startups & scaleups. Sometimes BBQ, food stuff, geekery and other miscellany.