The personal touch. Recommendations. Using your web behaviour to craft a personally tailored experience, resulting in happy customers spending more time and hopefully more money on your website.
And then this is what happened when I logged into the Hilton Honors website, in theory to book a hotel room:
Cross-posted from my Chinwag blog.
I was working late when the news started to come in about the earthquake in Haiti. The sense of something major unfolding on an unimaginable scale reminded me of listening to the radio as I heard reports of the tsunami.
What can you do? Put your hand in your pocket. Done.